There are already apps that collect data about your dates to determine whether you actually like them, and apps that award successful couples with “milestone gifts.” This past November, Tinder announced that it plans to release consumer-facing AI features that will “blur lines between the physical and digital world.” just pushes that further by prioritizing data collection over the actual user experience.
It doesn’t matter whether Frank or Amy want pasta for dinner, any more than it matters whether they want to spend years in enforced relationships with people they hate.
creator Charlie Brooker to center an entire episode around it.
In the fourth-season episode “Hang the DJ,” many of the common complaints about dating apps — there are too many options, promising matches suddenly ghost, it’s difficult to tell how serious a relationship is, the anonymity of early interactions makes users vulnerable to harassment and abuse — all disappear, because personal choice no longer exists.
Too bad, they’re told, suffering through bad relationships is an important part of how you find true love.
is most comfortable when it’s suspicious of technology, but it’s sharpest when it examines distinctly human anxieties.Throughout all this, there’s never any mention of who owns The System, or whose purposes it serves.The System’s omnipresence, the lack of any visible figurehead pulling the strings, and the stern enforcers all add more layers of tension to the matchmaking process.There’s only one option for anyone who wants love, sex, or anything in between.In this world, dating is a highly regulated process managed by something called The System, which promises every user that they’ll eventually end up with their perfect life partner.
There are ultimately good reasons for that impression, but the way the story plays out is still striking in its narrow focus.