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The project has been made interesting with the inclusion of the topics, which covers the 4P's of marketing.The major players in the soft drink industry in India are Coke and Pepsi.Data was collected from secondary as well as primary sources.Structure questionnaire was use to collect primary data In the modern urban culture consumption of soft drinks particularly among younger generation has become very popular.By the 1950's Colas was a daily consumption item, stored in house hold fridges.
In 1894, this beverage got into bottle, courtesy a candy merchant from Mississippi.
Now, the soft drink industry has been dominated by three major player - (1) The New York based Pepsi co. Out for a bigger chunk of the ever-growing cold drink market. Expect now to hear the boon of cannons when the Coca Cola & Pepsi co.
battles it out for, as the Jordon goes a bigger share of throat.
The only route open to him for achieving this is the manipulation of his marketing tactics. Now this battle has been evolved up to India too with the arrival of these three giants.
In today's highly competitive market place, three players have dominated the industry; The New York based Pepsi Company Inc. Soft drink industry is on amazing growth; ultimately these are only one person who will determine their fortunes.
Pepsi holds the major market share followed by Coke.